One of the prettiest parts of any wedding is the florals. From bouquets and boutonnieres to corsages and centrepieces, flowers can completely transform a wedding and make it magical. But do they have to be expensive? We chat with Marissa Moncur from Canella Florals to get her take on all things in bloom!
An introduction to Canella Florals:
Canella Florals provides floral design services for all occasions and events, anything from birthdays, funerals, bridal showers to weddings, and more. This includes making anything from centrepieces to corsages to bouquets. I am also starting to delve into creating gifts and favours with dried flowers, such as, soaps, lotion bars, bath bombs and more.
Who is Marissa Moncur, the owner of Canella Florals?
I used to work at different flower shops and garden centres mostly doing customer service with only a little bit of design. I decided I wanted to dive deeper into the design and work for myself. I took a floral design certification course through the Canadian Institute of Floral Design and started my own studio. I have now been working part-time at a flower shop to continue to learn the tools of the trade while growing (pardon the pun) my own floral design studio. I have been in this business just over a year now and it has been fantastic!
So far, I have been involved in five weddings over that past year and already have couple of weddings lined up for the year.
What advice do you have for couples looking for a wedding florist?
I would advise talking to recently married friends to see what vendor they used and see if they were happy with them. Ask for pictures from the wedding to see their work. Connect with the vendor to see what services they provide, such as delivery and/or venue set-up.
What are the trends in wedding florals right now?
Right now, I would say that pastels and earth tones are trending. Lots of brides are looking for a more natural/rustic look, for example, more greenery and fewer flowers. I’ve also noticed a trend towards a softer colour palette with a bold, darker colour for an accent.
What is your most memorable wedding moment?
I’m still new to the wedding business so I don’t have too many stories to share yet. I would say that doing the flowers for my little brother’s wedding was quite memorable. One of the funniest and most memorable parts of doing that wedding was catching the bouquet that I made for my now sister-in-law.
What is the biggest budget mistake couples make when it comes to flowers?
One of the biggest budget mistakes you can make is not leaving some wiggle room for added or unexpected expenses. For example, extra boutonnieres and corsages for additional family members/friends, flower crowns for flowers girls, rose petals to toss, a backup bridal bouquet, etc. The little things can add up. Another mistake would be not leaving a large enough budget to accommodate the vision of your wedding. The fancier the flower/look, the more it is going to cost.
Where can couples save money on their florals?
One way to save money is to be willing to substitute out more costly flowers. For example, hydrangeas, which are big and beautiful are also expensive and have a tendency to wilt quickly when they’re out of water (especially on hot days). You can get a similar size bloom with a flower called Commercial Mum. It’s half the cost and they do well out of water. You can get the same look and feel in a bouquet at almost half the price!
Another way would be to have friends and family help with picking up the flowers and the setup of the flowers at the ceremony and reception venue. The vendor will charge you for each delivery they have to make, for example, flowers going to: the bride’s home, the ceremony venue, the reception venue, etc. There will also be costs for the setup and take down for each venue involved in the wedding day.
Where should couples splurge on their florals?
Definitely splurge on the bridal bouquet! It is your big day – you should have the bouquet that you want, plus, it’s going to be in a lot of pictures. It is also a good idea to spend some money on a backup bouquet just in case something happens to the first one. Trust me, anything can happen. It also doesn’t hurt to splurge a bit on the centrepieces. This is what your guests will be looking at for the majority of the reception and there is the possibility that some of them will be taking them home at the end of the night. Give them something nice to look at!
What do you love most about working in the wedding industry?
I love being able to bring a bride’s vision to life. Taking flowers and greenery and bringing them together to make something beautiful that brings a smile to the bride’s face and helps make their day special – that’s the best!
Love it! How do we book Canella Florals?
Bookings my services is quite simple, you can either email me at email@example.com or call me at 416-457-2507. A website is in the works (www.canellaflorals.ca) and will be up soon. At the moment I have a Facebook page under Canella Florals which you can also use to book my services and take a look at my designs and pictures of weddings I’ve done so far.
Do you have any final tips for Budget Brides?
As a floral designer I love it when my brides show me pictures on Pinterest because it helps me establish their colour palette and theme/vision. I even get my brides to share a private board with me so that I always have their pictures readily accessible. With that being said, Pinterest can be your best friend and your worst enemy. It is great for ideas and inspiration but a lot of those pictures while nice-looking, can be quite expensive. Be willing to make compromises, you can get the look you’re going for at the budget that you want.
Thank you to Marissa for sharing all of these great tips and experiences from Canella Florals. For more from Marissa and to book Canella Florals for your big day, check her out on Facebook.